Category: Marketing Strategies

new technologies

How Augmented Reality and Virtual Reality Boost Digital Marketing

Digital marketing is getting better every year. Various achievements in technology have made sure of that. Some of the rising stars in digital marketing are augmented reality (AR) and virtual reality (VR). AR and VR tech was primarily used in the field of gaming. But many marketers saw its huge potential in marketing. It offers

young entrepreneur

A Young Entrepreneur’s Guide to Earning Respect from the Industry

Running a business is a dream for many aspiring entrepreneurs. Some hesitate to start as they feel challenged by numerous concerns. But others make it happen and even pursue entrepreneurship at a young age. This group of young entrepreneurs is often deemed to have brighter futures for several reasons. They tend to have more creativity,

online store feedback

Business 101: You Need Efficient Marketing Tactics

Digital marketing is increasingly becoming a tool that helps companies expand their business, making it a sought-after service. That need will continue to increase in the coming years because small-scale and mid-sized companies will need help to promote their brand. Hence, you, as a marketer, shouldn’t make mistakes. Knowing what to avoid is as important

resignation

Practical Words to Live by in This Great Resignation Period

A staggering four million employees, or almost 3% of the working population, resigned in August this year, according to the Labor Department. Such a record number has now been dubbed as the Great Resignation to juxtapose its impact to that of the historic Great Depression. The figure is indicative of many changing views toward employment,

doctor on the phone

Enhancing Brand Awareness in the Healthcare Industry

The pandemic had a considerable impact on the healthcare industry after the virus infected millions of people across the country. Clinics saw revenues going down as patients opted to delay or cancel regular checkups to avoid the virus. Healthcare facilities also saw expenses increasing after they had to purchase personal protective equipment for their staff.

people smiling together

How Business and Technology Became a Good Pair During the Pandemic

The pandemic caused problems that the world was unprepared to face. Businesses had to close down, so many people all over the world lost their jobs. To address health issues, governments worldwide made necessary changes, and everyone needed to adjust and adapt to the situation. But one thing that stood stronger was technology. Technology had

digital marketing

Using Digital Media to Sell Big, Burly, Complicated Industrial Machinery

There is nothing less cool than manufacturing and selling big, burly, and complicated industrial machines that make anything from cars to donuts to potato chips to dolls. How does a business sell that? In the past, manufacturing companies are perfectly fine targeting businesses and industries that need these kinds of machines. Why do they need

eco-friendly

Going Green: Benefits of Being an Eco-friendly Company

There are many advantages of promoting eco-friendly practices in your business. It helps build a positive image, attracts more customers, and, most importantly, it saves the planet. You can encourage environmental awareness through simple practices like investing in office plants, promoting paperless transactions, and implementing a recycling program. Another way to promote environmental awareness is

businesswoman

Digital Tech Offers Career Women an Opportunity to Work from Home

Do you want to work from home but are worried about the time commitment? Are there other reasons that might keep you from being able to go into an office every day, for example, a newborn or breastfeeding child, eldercare responsibilities, or caring for your health? If so, then remote freelance jobs could be just

long range shooting range

How Much Does It Cost to Open a Shooting Range?

When owning a small business, nothing is quite as lucrative or fun as operating a shooting range. Not only does one get to sell firearms and ammo, but customers can also rent guns and pay for target time. It’s a perfect trifecta of potential profit. As with any other business venture, opening up a shooting

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