Category: Marketing Strategies

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Digital Transformation: How Insurance Companies Shift Online

For many years, the insurance industry has been lagging when it comes to digital transformation. However, the pandemic has given the industry the push it needs to enter the digital market. As a result, now the industry is receiving more revenue than before and growing at a much healthier rate. The insurance industry is worth

managing finances

Best Financial Management and Investment Apps for 2021

Not everyone can hire an expert to manage their financial affairs and investments, especially when we’re just starting and building our portfolios. Thankfully, there are so many tech tools available to help us navigate these new waters. From resources to apps, no shortage of technological tools and platforms can help us gain an edge in

clothing line owner

Starting a Clothing Business with Unique and Quality Items

Starting a successful clothing business with unique and quality items can be tough. With so many brands out there, it is hard to find your niche in the market. In addition to this, there are so many steps involved, and it’s hard to know where to start! Starting a clothing business is not as simple

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Marketing Strategies for Niche Businesses to Reach More People

In this world, there are a lot of good business ideas. Entrepreneurs tap into trends, hobbies, and people’s evolving needs. At times, these amazing ideas aren’t always geared for a large audience. This is not an entirely bad thing for businesses, as industries grow from unique and revolutionary ideas. The beginning, however, could be challenging.

man using technology

Video Is King, but What Do Consumers Want to Watch?

On social media, video content is king. Consumers nowadays do not have the time nor the motivation to read, especially a blog post. When people are online, most of them do so to pass the time. In fact, according to research, over half of young adults (between the ages of 18 to 29) use the

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Ways to Increase Your Business Value

It is becoming difficult to sell a firm for the right price these days. It is frequently observed that owners expect a good valuation of their firm but overlook some critical factors to increasing the worth of their business. Owners are skilled at extinguishing fires and bringing the best to the table. However, they should

The Merits of Digital Payments for Entrepreneurs

There’s no doubt the pandemic has left us all in dire straits. Even if it goes away in a year or two, the virus’s damage will leave behind is unprecedented. All the sorrow is incomparable.  At the last look, the number of COVID-19 deaths was nearing 4 million worldwide, and confirmed cases were closing on

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How R&D Incentives Impact Businesses

The economy is the machinery with which countries are able to thrive. A prosperous economy can be indicated by the innovations of start-ups and the ability of its stakeholders to contribute to businesses as entrepreneurs, employees, and customers. Governments know this, and that is why there are incentives for companies to focus their attention on

online store owner

7 Trending Products to Sell in Your E-commerce Store

Even if you have the skills to market products online, you won’t make a profit unless you keep up with the trends. If you’re planning to set up an e-commerce site or even just a simple store on social media, know that popularity alone won’t bring in the cash. You have to have a pulse

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Tips on Setting Up a Startup Company

The pandemic had minimal effects on the operations of tech startups as employees started working from home. Despite this, the finances of these small companies took a hit as funding sources started to dry up. It was particularly true among enterprise-oriented businesses as large companies reduced IT expenses to weather the storm. But the situation

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