How to Boost App Visibility: A Crash Course on Mobile App Marketing

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The mobile application market is a competitive business. Imagine, there are over five million apps in the market today. If you don’t have a brilliant marketing plan, you might never see the light of day.

Luckily, we rounded up five techniques to optimize your online visibility and increase your mobile downloads.

Work Out a Compelling Design

It goes without saying that the look of your app icon is one of the most crucial elements of mobile app marketing. For your app to stand out, choose a design that is aesthetically pleasing to the tech-savvy generation. But in your attempt to make it look eye-catching, remember that users still prefer a simple and straightforward design. So refrain from overdoing it or, as to how Millennials say it, avoid making it look a little too extra. When it comes to building an app icon, simplicity is the way to go.

Aside from having a minimalist quality, your icon should also be recognizable. If you want to cut above from the rest, your design has to be unique and distinct. But don’t forget it should accurately embody what your app is all about. Users should already have an idea of how your app works and what kind of service you provide right off the bat just by looking at your icon.

Make Use of The Freemium Pricing Model

If you’re a relatively unknown brand, putting your app for free will work wonders for you. Most users prefer installing apps that are free of charge as opposed to paid apps. For obvious reasons, people don’t want to spend their hard-earned money on an untested mobile product. So, offering your app for free will help you bump up your ranking and increase your downloads.

Once you establish your credibility as an app, you can now kick it up a notch and start monetizing it. You can integrate features such as premium subscriptions, in-app purchases, and advertisements so you can start earning from your product. This freemium pricing model is a great strategy to build customer relationships without incremental costs. You allow your customers to enjoy basic features. At the same time, you offer them advanced services if they choose to make an upgrade. The freemium technique works best for budding app developers, especially burgeoning gaming companies.

Boost Organic Testimonials

For your product to become popular in Google Play and Apple Store, you have to first establish your brand’s credibility. One way to do this is by increasing the number of customer reviews on your app page. These testimonials can influence the decision-making process of users. If your page is filled with positive reviews, people will more likely install your product. Also, don’t forget to activate your app’s pop-up message to encourage existing users to leave testimonials on your app store profile. If you want, you can also request influencers to make product reviews of your app. This will definitely help drive traffic and increase downloads of your product. When recommendations come from credible sources, people will be more drawn to install your app. As much as possible, encourage organic testimonials and refrain from making use of fake reviews to boost your sales. App stores suspend app developers who make use of this strategy, and that might affect your performance, so avoid resorting to these techniques.

Make Data-Driven Decisions

Use data analytics to your advantage. Analytics software provides you with demographic, psychographic, geographic, and behavioral descriptions of your audience, which help you better understand who your exact market is. These systems also offer information regarding your users’ in-app activities, session lengths, frequency of visits, and device information. Through these valuable insights, you will find out the strengths of your app, as well as the points of improvement to enhance user experience. Amplitude, Localytics, and Apple App Analytics are just some of the software that you can use to gather helpful customer data. Indeed, listening to your customers’ feedback will help you make more guided decisions. Here’s a tip: If you want to manage your business, you can make use of a reliable CRM system, often used by insurance agents. A CRM solution will make it easier for you to monitor your performance, manage your team, and other business-related processes.

Reinforce Online Presence

online visibility concept

For your company to grow, you have to strengthen your online presence. One of the most effective ways to do this is by making use of paid search ads. In fact, 50% of mobile installations came from search ads such as video ads, website ads, in-app ads, and social media ads. By investing in these sponsored online placements, you can exponentially increase your visibility and app downloads. Aside from paid ads, you can also promote your app through website blogs, instructional videos, and influencer reviews. You can put up your content through social media platforms such as WordPress, Facebook, Instagram, and YouTube.

Indeed, mobile creation is a tough business. By following these five steps, you can remarkably boost your in-store performance and successfully cut through your competitors.

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