Category: Marketing Strategies

Entrepreneurs know the challenges when it comes to scaling their business. Scaling is preparing the business to allow it to grow in the market. It requires businesses to increase production to meet the demand in the market. Due to this, entrepreneurs should plan it to ensure success in scaling their e-commerce businesses. Evaluate the Business

During the pandemic, many people have shifted from being an employee to an entrepreneur. The year 2020 saw a 24 percent increase of business startups in the U.S. Some opened businesses after losing their 9-to-5 jobs due to the pandemic. Others started businesses to have a better financial situation. Whichever the reason, you can also

As the COVID-19 pandemic transformed our daily lives, many professionals are struggling to get by and artists are not an exception. The art industry is gradually adapting to the “new normal” as countries worldwide are putting on hold every public gathering, such as workshops, exhibitions, and art fairs. This also includes the closure of galleries,

Networking is equivalent to business growth. A great connection of business networks is an entrepreneur’s best asset. Having one helps generate fresh business ideas, find clients, and work with advisors, suppliers, and financial partners. In fact, small business owners and new entrepreneurs are the ones who greatly benefit from networking efforts. It serves as a

Famous American sociologist Daniel Bell once said, “technology, like art, is a soaring exercise of the human imagination.” Maybe he meant that for human beings to develop something, they must first imagine it. And for someone to imagine something first, they must need it. If people never needed to travel, they would have never invented

One of the biggest challenges entrepreneurs currently face is building their brand. The reasons are plenty. First, there are already thousands of brands in every industry. As a result, customers have a wide variety of options to choose from. Second, name recognition usually comes through years upon years of experience, building a stable client base, and even

There are three outsourcing routes you can take when it comes to marketing. The first one is to outsource your marketing in full. The second is to keep all marketing in-house. And the third is to combine both outsourcing and in-house. What your business needs depend on what you can afford, where you are in

As today’s jobs become more challenging, you wouldn’t find many employees who’d turn down a raise. Many will grumble that they aren’t receiving fair compensation for the hard work they do. Yet unhappy workers often aren’t wanting for more money. Over 90% would actually trade a percentage of their earnings in exchange for meaningful work.