It is the ‘most wonderful time of the year’ again and this means holiday shopping. But as the Coronavirus continues to wreak havoc all over the world, it still is not a promising sign for a number of small businesses. Although lockdown regulations have eased up and there are plenty of stores opened now, still, sales and foot traffic to shopping centers have not improved.
People are still cautious about going out and being out in crowded places. Because of this, stores are competing with a small number of shoppers who opted to do their holiday shopping in person. Stores have to be creative so that they can grab any passerby’s attention. To help you, here are some useful tips for you to increase foot traffic to your store.
How to Boost Foot Traffic to Your Store
Memorable Signage
We all know that signage for stores has to start at the curbside. Although most developments have a tight policy on monument signs, try to create compelling signage that would entice customers to enter your store. Do not settle with black block letters and beige-colored signs, splash some color on it. And if you cannot put on some colors, be witty with your signage statements.
Inviting Window Display
If your store is located in an area frequented by shoppers, consider creating a store window display that would likely catch new customers’ attention. A window display that tells a story is a great way to do it. Not only does it pique the interest of potential customers, but it also encourages impulse sales. Check out this Shopify blog post to get more ideas.
Cozy Amenities
Another way to attract new and existing customers to your store is to offer amenities that serve for the comfort and convenience of your shoppers. It could be as simple as a lounge area with soft velvety sofas or a high-quality bidet toilet attachment on your store’s comfort room. These little things could make a huge difference.
Give Out Freebies and Samples
There is nothing more foolproof to attract customers than freebies. After all, who does not love free items, right? It could be as simple as a free cookie or a free trial of your product or service. People are surely banging at your door once you give out free items. Big names such as 7-Eleven with their Free Slurpee Day can attest to this.
Be Visible on the Digital World
In this day and age, having a website and a social media page pays off a lot for businesses, regardless of what shape and size. Young and modern consumers expect businesses not only to be digitally present but also to interact with them in real-time. Customers would want to feel that they are talking to a human being instead of a bot.
That said, regularly update your website and social media posts. When replying to comments and messages of customers, try to avoid using generic responses and opt to use personalized ones. By following these tips, you will surely improve the foot traffic to your store during this pandemic.
