Businesses take advantage of digital marketing strategies to reach more audiences and ensure business survival. It is good if you already listed your brand in online business directories and have a professional website for your business. You may also have your own social media marketing campaign. But since almost every business is already doing these, there is a need to step up your game so you can get ahead of your competitors. Investing in the following before the year ends can boost your efforts by 2021.
Content Marketing
These days, online consumers buy from businesses they believe they can trust. This is why many would ask their loved ones for recommendations and why they do company and product research before buying. It is not enough that you introduce your business online, post whatever you have to offer, and expect clients to simply trust your brand.
Statistics show that 70% of consumers prefer getting information from blog posts and articles than your average advertisement. This means your customers would rather learn about your brand and what you have to offer through the content you share. With effective content marketing, your brand becomes more visible to your target audiences and you can increase your online following.
The good news is, you don’t have to do content marketing on your own. Let’s say you own an accounting agency. What you need are professionals who specialize in SEO services for financial institutions. They can create the kinds of content that can attract your target audiences, convincing them that your brand is exactly what they need to fulfill their accounting needs.
Google Verified Listings
Are your target audiences are local consumers and what you have to offer are not digital services? Then it becomes a must that you have your business listings verified. This way, your customers can easily check and verify where your business is located at, what your contact information is and what your opening hours are.
This also helps them check your product reviews and company ratings. Remember that consumers do research and will only do business with brands that are considered reliable and trustworthy. Getting your brand verified also helps in preventing fraud in case someone else claims your business as their own.
Zero-click Searches
Nowadays, if you type an inquiry in Google, you will find that sometimes, the top of the results page will suggest an answer to your question. This is what we call a Featured Snippet. It comes with a box called Position Zero that has the information you need along with a relevant image.
One may find such snippets to be annoying as it can keep your visitors off of your website. But taking advantage of Google’s feature can help instantly boost your site visibility as well as traffic. You can use different tools to search for tracking featured snippets. Of course, you will also need to ensure your content are high-quality and your keywords are on point.
Not many businesses are taking advantage of content marketing services, 0-click searches and Google verified listings. This is the exact reason why it is worth investing in them so you can step up your digital marketing efforts. If you want your business to get ahead of the competition, plan, and act ahead before the next year starts.
