Recruiting and hiring are integrally linked aspects of every business. No firm can function on its own and requires few helping hands. However, getting that extra help is a painful process that involves placing advertisements in newspapers to digging through heaps of resumes. It is also expensive and time-consuming. However, with the advancement of technology, the hiring and recruiting process has changed dramatically and for the better.
Finding the right person for the right job is no longer an illusion. Similarly, no more getting discouraged sorting through applications to find that not a single individual is qualified for the position. Indeed, new techniques of talent hunt are considerably simpler and efficient. Let’s look at technologies that have altered the game of talent acquisition by displacing traditional approaches.
Digital Marketing
With its targeted internet ads, Digital Marketing has pushed job advertising to a new level. It enables recruiters to reach the ideal candidate through the free and paid channels discussed below.
Organic/Free — Organic job posting is done on company websites and social media networks. These are low-cost and effective methods for finding the appropriate applicant. On a website, a dedicated page for careers may be created and optimized with the proper keyword wherever necessary.
However, not everyone can take advantage of free channels because optimization skills are needed. They can still benefit from them if they use services for SEO marketing. They are experts at developing and optimizing a career page to your specifications. This works wonders in attracting the most acceptable candidates. Well, finding the right person for free is now possible thanks to contemporary methods when utilized strategically.
Paid — Paid ads include Google Ads campaigns and social media ads on Facebook, Instagram, and LinkedIn platforms. These mediums allow recruiters to target just those individuals who have the necessary skills. Paid ads enable such targeting by applying complicated algorithms centered on the campaigns created.
Online Interview
Apps like Skype allow individuals to socialize worldwide and enable recruiters to conduct virtual interviews. Such interviews are beneficial in attracting bright individuals from different countries, primarily if the firm provides for remote employment or works from home. Hence, when there are no geographical boundaries, finding the ideal match becomes easier.
Most of the time, during in-person interviews, recruiters forget their encounters with some candidates. As a result, they miss out on competent candidates and hire others who are less qualified. However, video conferencing is not an issue because the interview can be recorded with the candidate’s consent. So, once interviewers are done taking interviews, the interviewers can watch the recordings, gain insights and make better decisions.
Applicant Tracking System (ATS)
The Applicant Tracking System (ATS) is a cutting-edge, automated technology that allows recruiters to hire people more organized. For the reasons stated below, it is the most efficient, effective, and professional method.
- Easy and quick job postings
- Fantastic tool for storing and accessing resumes whenever wherever needed
- Automated resume processing and application screening
- Automatic filtering and ranking of applicants
- Allows team members, managers, recruiters, and others to communicate in a single place by adding notes, marking details, asking questions and relevant things
- Easy management of tasks and scheduling personal interviews
- Correct decision-making with detailed reports, data analytics, and easy tracking of the process
Clearly, using an ATS to save time, money, and effort while recruiting are direct benefits.
Artificial Intelligence
Artificial intelligence such as cloud storage and blockchain has proven to be game-changers in securely and conveniently storing massive amounts of data. Using cloud servers, recruiters can store all recruitment-related details such as applicant data, skills training, work productivity, and more in one place.
They can also access those details at any time and from any location. While blockchain ensures that all information in the system is protected and transparent, the cloud system eliminates the need for physical storage or hard disks. Thus, both assist recruiters in saving a significant amount of time, effort, and money.
Online Job Portals
At the discretion of recruiters, there are various employment portals accessible nowadays as applications and websites. Recruiters can quickly sort applications using filters on these online job sites to identify the ones with the suitable skill sets. This effectively filters unqualified candidates and helps in the selection of the best fit. Such employment portals are appropriate for smaller-scale enterprises. Otherwise, for more extensive recruitment needs, cloud-based servers are recommended.
The digital era has undoubtedly transformed the recruiting and employment process. It enables specific but broad reach, sorting numerous applications in less time, providing insights for making the right call, and keeping all information secure. As a result, it is only wise for businesses to use them to save time, money, and effort while investing those extra resources in essential company operations.
